SMAPU GROUP is a dynamic Italian Company located in Verona, we are specialized in production & distribution of consumer goods in the categories of detergency, hygiene, pet care and personal care. In a few years we achieved a remarkable sales increase and nowadays you can find our products on the shelves of the main Italian retail chains.Our Mission is to create innovative, effective and best performing products, 100% Made in Italy.Our Strategy is to add value to our partners and consumers through innovative products with extra features in terms of eco-sustainability or performance: New concepts for old needs.Our Efforts are nowadays oriented to develop a full range of plastic free detergents and contribute to the health of our planet.